For many first time candidates, the hardest thing to do is to figure out how and what to communicate with voters. With enthusiasm and energy usually (and hopefully) in full force, the tendency for many first timers is to just let it all out. This can often result in a muddled, disorganized, and confusing message for voters.
Below are five facets of presenting your message and your public image to voters, primarily through direct mail, campaign advertisements, etc.
Before voters will listen to what you have to say about the issues, they first want to know who you are and where you come from. This is where you first start to build trust, and where ultimately, your campaign’s strongest foundations should be. Elements of the biography include:
- A picture of you (simple, I know, but there have been candidates that don’t include this)
- A list of your community organization memberships
- A list/description of your community achievements
- A list/description of your professional titles and achievements
- Any military service (bonus points for a picture in uniform)
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