In 2010, campaigns maybe had a mobile strategy. And if they did, it consisted only of a text messaging program. This narrow view of mobile among the political community is misguided. And if that same thought process remains in 2012, campaigns are missing the very place their voters will be found – on their mobile… Continue Reading
Author Archives: Cami Zimmer
Hey Mr. DJ – Turn The Radio UP! (Or Off?)
Traditional radio still dominates the audio landscape as one of the most stable in traditional media. However, heading into 2012, there are growing signals that raise questions about its future. Yes, more than nine out of ten adults listen to AM/FM radio each week, but most Americans spend more time with newer technologies and claim… Continue Reading
It’s No Longer Politics As Usual
To successfully win an election today, a campaign needs a strategic online presence, mixed in with traditional marketing. My company, Campaign Touch, has been helping companies and campaigns seamlessly integrate social media, search, online display and retargeting tactics into campaigns for years. Recently, we helped a variety of Canadian campaigns during the November 2011 election and… Continue Reading
Text Messaging Gaining Popularity In Campaigns
300 million Americans have cell phones – over 95% of the total U.S. population – and send about 4.3 billion text messages every day, according to the Washington-based trade group, CTIA. Texting, or SMS, is gaining popularity as a campaigning tool as more Americans ditch their landlines. Many candidates are attempting to duplicate the social… Continue Reading
Super PAC – P(ay) no A(ttention) to C(ommercials)
2012 – Year of the Super Pay No Attention to Commercials Are Political Ads on Tradition Media being tuned out? It’s officially Campaign Season! And if the next 9 months are like they were for people in Iowa, Florida and South Carolina the last month, we’re in for a flood of political TV ads. 35%… Continue Reading
To App or Not To App?
Mobile Website and Mobile App a Must in 2012 As campaigns rely more heavily on digital online marketing this election cycle, targeting mobile searchers is equally critical for success in 2012. By 2014 the number of mobile web users is projected to surpass the number of desktop web users (Morgan Stanley). Do you know what… Continue Reading