Traditional radio still dominates the audio landscape as one of the most stable in traditional media. However, heading into 2012, there are growing signals that raise questions about its future. Yes, more than nine out of ten adults listen to AM/FM radio each week, but most Americans spend more time with newer technologies and claim… Continue Reading
Category Archives: Advertising
Survey Says Radio Still a Powerful Means of Campaigning
Arbitron, the Nielsen Ratings of the radio world, released a report yesterday stating that radio is still keeping up as a means of communicating political candidates’ messages to voters. “The media landscape has grown increasingly complex since the 2008 election year and political candidates are looking for the most effective ways to reach voters,” said Ron… Continue Reading
It’s No Longer Politics As Usual
To successfully win an election today, a campaign needs a strategic online presence, mixed in with traditional marketing. My company, Campaign Touch, has been helping companies and campaigns seamlessly integrate social media, search, online display and retargeting tactics into campaigns for years. Recently, we helped a variety of Canadian campaigns during the November 2011 election and… Continue Reading
Text Messaging Gaining Popularity In Campaigns
300 million Americans have cell phones – over 95% of the total U.S. population – and send about 4.3 billion text messages every day, according to the Washington-based trade group, CTIA. Texting, or SMS, is gaining popularity as a campaigning tool as more Americans ditch their landlines. Many candidates are attempting to duplicate the social… Continue Reading
Touchdown! – 5 Great Uses of Football in Local Political Ads
Editor’s Note: We posted this prior to Thanksgiving last year, and given the Super Bowl this Sunday, and the fact that it’s a great list, we decided to give it another spin. – RT The Super Bowl is this Sunday! What better reason for us than to highlight 5 great uses of football in candidates’… Continue Reading
To App or Not To App?
Mobile Website and Mobile App a Must in 2012 As campaigns rely more heavily on digital online marketing this election cycle, targeting mobile searchers is equally critical for success in 2012. By 2014 the number of mobile web users is projected to surpass the number of desktop web users (Morgan Stanley). Do you know what… Continue Reading
Pandora Offers New Targeting Features for Political Candidate Ads
Pandora announced today that they have expanded new targeting methods for political advertising that could help not only the big guys, but candidates running for local office as well. Candidates and campaign strategists have the option to target voters by state, county and congressional districts, as well as metropolitan survey areas (MSA), and designated market… Continue Reading
A (Political) Scientist’s Cold Blooded Analysis of Political Advertising
George Washington University Political Scientist John Sides has a terrific article over at the NY Times 538 blog which gives his scientific findings on some particulars of political campaign advertising. Among his findings are: 1. Campaign ads matter more when the candidates are unfamiliar. 2. Campaign ads matter more when a candidate can outspend the… Continue Reading