Ten years ago, conventional wisdom dictated that, if you contacted a targeted voter six times, it was enough to earn their vote. That figure has escalated in each successive year and you will often hear political consultants say that you need to have ten or twelve touches with a targeted voter to convince them that… Continue Reading
Category Archives: Campaign Wisdom
2 Can’t Miss Elements of a Campaign Plan
Campaign Budget Political campaigns live and die by resources whether it’s time, people, or money. There are few ways that a campaign can more concretely outline their strategy and prioritize political tactics than in the budget. Is the campaign based on shoe leather, with an army of volunteers going door to door, or is it… Continue Reading
A Look at Local Political Campaigning Abroad: Denmark
Anders Kopp Jensen, based in Copenhagen, Denmark, has a Master in Political Science and has been working with politics and communication since 2007 – among others for the Lord Mayor of Copenhagen, in the Danish Ministry of Foreign Affairs and at different Public Relations/Public Affairs agencies. He currently works as a Public Affairs consultant and… Continue Reading
6 Indirect Voter Contact Strategies You Need To Know
While directly contacting voters is often times the most effective means to identify, persuade, and get out the vote, indirect voter contact methods also play a role in a political campaign. There are indirect tactics that increase candidate name recognition, persuade voters, and get out the vote. 1. Campaign Yard Signs Yard signs increase candidate… Continue Reading
4 Tips for a Good Walk Piece
In this article, we’re not getting to the meat and/or heart of your walk piece, but rather some important tips that go to the overall approach to your brochure. Some Helpful Reminders for a Successful Walkpiece 1. Be Positive! As we descrived in a past post, the first impression of a candidate should be a positive one. Include a… Continue Reading
3 Ways to Canvass and Save Time!
I can’t tell you how many times that I’ve gone canvassing and kicked myself because I had to walk back through blocks and blocks of houses that I already canvassed. What a waste of time! To eliminate this waste, spend a few minutes looking at your canvassing packet and figure out strategically how to go… Continue Reading
How To: Present Your Image to Voters in 5 Key Ways
For many first time candidates, the hardest thing to do is to figure out how and what to communicate with voters. With enthusiasm and energy usually (and hopefully) in full force, the tendency for many first timers is to just let it all out. This can often result in a muddled, disorganized, and confusing message… Continue Reading
6 Tips For Successful Political Campaign Fundraising
Editor’s Note: Jarryd Gonzales was unable to post this month, so in his place, please welcome his wife Charissa, an extremely accomplished campaign fundraising expert. – RT Charissa Gonzales is President of On Target Fundraising and Events, and is based in Long Beach, California. Charissa specializes in political and nonprofit fundraising and event planning. Some… Continue Reading
8 Free* Tools for New Political Campaigns
You’ve filed your papers and it’s official, you’re running for office. While a campaign can be overwhelming, there have never been better tools available online. Here are our suggestions to help you get started (please add more in the comments). 1. Document Sharing – Google Docs There isn’t a better way to collaborate on documents… Continue Reading