It’s important to both understand your own candidate and the other candidate. Going through the process of candidate research and opposition research, gives campaigns the information that they need to help define the candidate’s message, craft attacks on the other candidate, and be prepared to respond to potential attacks against your own candidate just to… Continue Reading
Category Archives: Campaign Wisdom
3 Takeaways from Free Campaign eBook “Get Out the Vote to Win”
Ben Donahower is the co-author of the free GOTV ebook, Get Out the Vote to Win, and blogs about political lawn signs. Ben is an authority on marketing for political organizations. Get out the vote is perhaps the most exciting part of a political campaign. In the lead up to Election Day, there is excitement… Continue Reading
9 Tips for Improving Your Precinct Walks
Lisa Cochrane is the Sales and Marketing Director at Seaside Political Printing & Direct Mail in Long Beach, CA, a full service political direct mail vendor. A marketing expert with over 30 years experience, Lisa and Seaside Political provide a one-stop-shop for all the essential printed and/or mailed products that campaigns of all sizes need.… Continue Reading
Fudging Endorsements = Not a Wise Strategy
Endorsements in political campaigns can be tricky. They can be fairly useless in your campaign, or if used properly, they can work wonders on several levels. On the flip side, endorsements can wreck your campaign if not used wisely. This story comes to us from the Chicago area, where State Senate candidate Greg Hannon is… Continue Reading
38 Lessons on Political Campaigns from a Local Pro
Editor’s Note: Someone email this to me a few years back, and I really enjoyed it. A lot of good stuff in here, but also a lot that’s open to debate. If you feel differently, say it in the comments! – RT As founder of WBC, Bill Berry runs political campaigns and candidates and ballot… Continue Reading
Want to Win? Don’t Forget to File
Candidates and campaign staffers have much on their plate in the course of a campaign. Between fundraising, organizing meet and greets, attending endorsement interviews and setting up campaign offices, you may feel like you’re forgetting something. One important item to not let slip on the campaign to do list is actually getting your name on… Continue Reading
Best Political Campaign Practices for Automated Calls
In the heat of the election political staffers have to make quick decisions without giving it much thought. When you multiply that by sleeping only a few hours each night, those decisions end up being very bad or possibly, career ending. The latest case in Maryland involving robocalls during the 2010 election is a prime… Continue Reading
Yes, People Can Freak Out That You Know Their Voting History
One of the most common questions that first-time precinct walkers ask is what happens if a voter gets upset that you know their information. Most of the time though, it’s a non-issue, because once the precinct walker goes up to the door and starts chatting up the voter about the election, the voter almost never… Continue Reading
What Goes Into a Campaign Budget?
Have you ever watched one of the renovation shows on HGTV or DIY Network? I can be a bit of a numbers junkie, so one of the elements of those shows that I really enjoy is to see the breakdown of their budget, and, ultimately, if they come in under, on, over budget with their… Continue Reading