Lisa Cochrane is the Sales and Marketing Director at Seaside Political Printing & Direct Mail in Long Beach, CA, a full service political direct mail vendor. A marketing expert with over 30 years experience, Lisa and Seaside Political provide a one-stop-shop for all the essential printed and/or mailed products that campaigns of all sizes need. Seaside… Continue Reading
Category Archives: How To
4 Tips for a Good Walk Piece
In this article, we’re not getting to the meat and/or heart of your walk piece, but rather some important tips that go to the overall approach to your brochure. Some Helpful Reminders for a Successful Walkpiece 1. Be Positive! As we descrived in a past post, the first impression of a candidate should be a positive one. Include a… Continue Reading
3 Ways to Canvass and Save Time!
I can’t tell you how many times that I’ve gone canvassing and kicked myself because I had to walk back through blocks and blocks of houses that I already canvassed. What a waste of time! To eliminate this waste, spend a few minutes looking at your canvassing packet and figure out strategically how to go… Continue Reading
How To: Present Your Image to Voters in 5 Key Ways
For many first time candidates, the hardest thing to do is to figure out how and what to communicate with voters. With enthusiasm and energy usually (and hopefully) in full force, the tendency for many first timers is to just let it all out. This can often result in a muddled, disorganized, and confusing message… Continue Reading
6 Tips For Successful Political Campaign Fundraising
Editor’s Note: Jarryd Gonzales was unable to post this month, so in his place, please welcome his wife Charissa, an extremely accomplished campaign fundraising expert. – RT Charissa Gonzales is President of On Target Fundraising and Events, and is based in Long Beach, California. Charissa specializes in political and nonprofit fundraising and event planning. Some… Continue Reading
8 Free* Tools for New Political Campaigns
You’ve filed your papers and it’s official, you’re running for office. While a campaign can be overwhelming, there have never been better tools available online. Here are our suggestions to help you get started (please add more in the comments). 1. Document Sharing – Google Docs There isn’t a better way to collaborate on documents… Continue Reading
Candidate and Opposition Research in a Nutshell
It’s important to both understand your own candidate and the other candidate. Going through the process of candidate research and opposition research, gives campaigns the information that they need to help define the candidate’s message, craft attacks on the other candidate, and be prepared to respond to potential attacks against your own candidate just to… Continue Reading
Want to Win? Don’t Forget to File
Candidates and campaign staffers have much on their plate in the course of a campaign. Between fundraising, organizing meet and greets, attending endorsement interviews and setting up campaign offices, you may feel like you’re forgetting something. One important item to not let slip on the campaign to do list is actually getting your name on… Continue Reading
The Simple Way to Segment Voters
One aspect of targeting is understanding how likely a voter is to vote in the election and determining how the campaign will engage or not with each of. Use this model to understand what voters need your attention and how you need to frame your interaction: Segmenting Voters Always Vote Sometimes Vote Never Vote Your… Continue Reading