In 2010, campaigns maybe had a mobile strategy. And if they did, it consisted only of a text messaging program. This narrow view of mobile among the political community is misguided. And if that same thought process remains in 2012, campaigns are missing the very place their voters will be found – on their mobile… Continue Reading
Category Archives: Social Media
8 Free* Tools for New Political Campaigns
You’ve filed your papers and it’s official, you’re running for office. While a campaign can be overwhelming, there have never been better tools available online. Here are our suggestions to help you get started (please add more in the comments). 1. Document Sharing – Google Docs There isn’t a better way to collaborate on documents… Continue Reading
Hey Mr. DJ – Turn The Radio UP! (Or Off?)
Traditional radio still dominates the audio landscape as one of the most stable in traditional media. However, heading into 2012, there are growing signals that raise questions about its future. Yes, more than nine out of ten adults listen to AM/FM radio each week, but most Americans spend more time with newer technologies and claim… Continue Reading
Text Messaging Gaining Popularity In Campaigns
300 million Americans have cell phones – over 95% of the total U.S. population – and send about 4.3 billion text messages every day, according to the Washington-based trade group, CTIA. Texting, or SMS, is gaining popularity as a campaigning tool as more Americans ditch their landlines. Many candidates are attempting to duplicate the social… Continue Reading
To App or Not To App?
Mobile Website and Mobile App a Must in 2012 As campaigns rely more heavily on digital online marketing this election cycle, targeting mobile searchers is equally critical for success in 2012. By 2014 the number of mobile web users is projected to surpass the number of desktop web users (Morgan Stanley). Do you know what… Continue Reading
New Website Seeks To Turn Regular Voters Into Major Fundraisers
A new website is seeking to bring ordinary voters greater power in supporting their favorite candidates, and hopefully turning them into fundraisers for those candidates. VotersAct.com is a website for candidates to explain their positions, accept donations, and engage grassroots support. Supporters can create fundraising pages to explain their vote, solicit money for campaigns, and share… Continue Reading
9 Websites For Getting More Involved in Politics & Campaigns
Hudson Baird is the Co-Founder of VotersAct.com. He studied Public Policy and Financial Economics at Vanderbilt University. He recently worked in Guatemala for a small NGO overseeing their social media and online fundraising. Now with VotersAct fulltime, he brings a familiarity with online donation platforms and peer-to-peer advocacy. One of the exciting things about the… Continue Reading
Twitter to Start Selling Political Advertising
Politico.com has a story today about Twitter’s new outreach to political campaigns with paid political advertisements inserted into Twitter Promoted Tweets and searches. The ads will be similar to Google Ads in that advertisers will bid on search terms in Twitter. It’s likely to draw interest mainly from larger campaigns, but we’re curious how much… Continue Reading
Facebook’s New Zip Code Targeting Ads Should Help Local Candidates
Facebook has a new ability to target political ads by zip code, rather than by city as is currently offered. Thanks for Ben Smith and Emily Schultheis from Politico for the update: In a move that has real implications for local and state-level candidates — and really any candidates who are hoping to use the web… Continue Reading