One of our favorite blogs, The Monkey Cage, has an interesting blog today from political scientist Eric Voeten. One of the driving forces behind the creation of Google Insights was the observation that Google searches can predict flu epidemics more quickly than other types of observations. Shauna Reilly, Sean Richey, and Benjamin Taylor have a forthcoming article (nongated), which suggests that political behavior… Continue Reading
Category Archives: Technology
Pandora Offers New Targeting Features for Political Candidate Ads
Pandora announced today that they have expanded new targeting methods for political advertising that could help not only the big guys, but candidates running for local office as well. Candidates and campaign strategists have the option to target voters by state, county and congressional districts, as well as metropolitan survey areas (MSA), and designated market… Continue Reading
Why You Need a Mobile Strategy for Your Campaign
Cami Zimmer is President of CampaignTouch, a mobile and digital strategy agency providing consulting, mobile app/SMS development services and online media buys. Zimmer started her career at the White House, and has spent the last seven years as an entrepreneur, focusing on project development, sales/marketing, management and business development. 300 million Americans – over 95%… Continue Reading
A Few “Dirty” Tricks Candidates Pull Online
Shane Daley is the owner of OnlineCandidate.com, which provides political campaign websites for candidates running for local office. For one low price, they offer a quality website designed to effectively broadcast your campaign message 24/7. Savvy local election candidates can use the web to their advantage and run virtual rings around an opponent who has… Continue Reading
Twitter to Start Selling Political Advertising
Politico.com has a story today about Twitter’s new outreach to political campaigns with paid political advertisements inserted into Twitter Promoted Tweets and searches. The ads will be similar to Google Ads in that advertisers will bid on search terms in Twitter. It’s likely to draw interest mainly from larger campaigns, but we’re curious how much… Continue Reading
Facebook’s New Zip Code Targeting Ads Should Help Local Candidates
Facebook has a new ability to target political ads by zip code, rather than by city as is currently offered. Thanks for Ben Smith and Emily Schultheis from Politico for the update: In a move that has real implications for local and state-level candidates — and really any candidates who are hoping to use the web… Continue Reading